SEO stands for “search engine optimization.” It is the process of getting traffic to your website from the search results on search engines (Google, Yahoo, Bing etc.)
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. The search engine algorithms used are highly classified in order to prevent unethical or fruadulent favored listings.
In order to get a good ranking, it is important to develop your website with the necessary keywords, headers, structure, etc., that the search engines use to determine such rankings.
While hits are important, don’t confuse quantity with quality. Fewer quality hits will yield much better results than many poor quality hits.